Five reasons to consider softgels as a new over-the-counter dose form to improve market share

Five reasons to consider softgels as a new over-the-counter dose form to improve market share As the drug product market becomes increasingly competitive, new dose formats for over-the-counter (OTC) drugs is critical to maintaining and growing market share. We’ve rounded up five common scenarios when a softgel format can increase benefits for consumers and improve business results.

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